Consumer insights from the research show that approximately two-thirds of women globally consider themselves to be in good health — a figure that has remained consistent compared with 2 years earlier.
Although women remain committed to staying fit and active until as late in life as possible, they face significant challenges; these include the high costs associated with health products and busy lives that affect their eating and drinking habits.
Attitudes are shifting towards a greater emphasis on a “back to basics” approach to health and a growing interest in products that support perimenopausal, menopausal and postmenopausal health.
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