We’re delighted to unveil the official launch of our own branded magnesium range — The Mg Neezium Series™ — a tailored suite of high-quality magnesium ingredients developed to meet the growing health and wellness market demands.
As a trusted provider of premium raw ingredients, Willows Ingredients continuously seeks to expand its portfolio with high-quality ingredients, as well as working closely with partner suppliers to guarantee a stable and reliable supply for customers.
Why Mg Neezium?
Magnesium is having a moment—and rightly so. Whether it's for muscle recovery, sleep support, stress relief, menopausal wellness, bone health, digestive balance, or cardiovascular care, magnesium plays a key role in many essential supplement formulations. But sourcing quality magnesium consistently and reliably can be a challenge.
Philip Conway, Commercial & Procurement Director, said “we’ve listened to our customers — and responded with a solution that brings clarity, confidence, and stability to sourcing this in-demand mineral”.
Not just a mix. It’s molecularly matched.
“Our Magnesium isn’t just mixed or blended – it is scientifically designed for performance, reacted and bonded at the molecular level for maximum impact – superior absorption and bioavailability”, said Philip.
Introducing the Mg Neezium Series™
Carefully curated and quality-assured, our branded magnesium range includes:
- Magnesium Bisglycinate (Anhydrous, Dihydrate, DC grades)
- Magnesium Citrate (Anhydrous, Trimagnesium, Nonahydrate)
- Magnesium Malate
- Magnesium Oxide
- Magnesium Lactate
Each form is designed for specific health applications — from sports nutrition and digestive support to premium wellness supplements — with high bioavailability, formulation flexibility, and full technical documentation.
The Willows promise
As global sourcing specialists, we know the pain points of supplement manufacturers: inconsistent supply, long lead times, and limited transparency. With the Mg Neezium Series™, we’re giving customers more control over their ingredient sourcing, backed by Willows' commitment to reliability, traceability, and technical support from order to delivery.
Our official launch is at Vitafoods Europe 2025
We’re excited to debut the Mg Neezium Series™ at Vitafoods Europe in Barcelona. Visit our stand in Hall 5 #5J47 to learn how we’re helping manufacturers streamline procurement and secure supply for this essential mineral.
Let’s talk magnesium. Let’s talk solutions.
Pictured l-r: Derek Conway, Director, Willows Ingredients, Alvaro Company BDM Southern Europe, Monika Moore, Head of EU Sales