Why great ingredients fail to build lasting brands

The ingredient is only a promise. What happens in formulation, manufacturing and quality determines whether that promise reaches the consumer

Every year, supplement brands launch products built on strong clinical data. Many fail within two years.

Not because the science was wrong. Because the execution didn't hold up.

Delivery format chosen too early. Active ingredients that degrade before reaching the consumer. Compliance failures that could have been designed out from the start. These are not edge cases - they are the most common reasons a promising supplement never finds its market.

On 23 September, Vantage Nutrition in partnership with ACG World, will bring together four of the industry's most credible voices to unpack exactly where brands go wrong and what the ones that succeed do differently.

Aaron Quinn, Head of Sales Europe at Vantage Nutrition, will be joined by Professor Gulrez Zariwala, Director of the Centre for Nutraceuticals at the University of Westminster, Molly Hamilton, Executive Director of the Clean Label Project, and Matthew Regusci, CEO of Ellipse Analytics.

Four perspectives. One conversation. Every stage of the supplement journey covered.

Registration is open, click here to reserve your seat: https://cloud.info-acg.acg-world.com/capsules-nutra-webinar

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