For those three days, every attendee becomes the shopper they build products for.
That shopper is everywhere now. Tired in the afternoon, wired at night. Another stimulant buys a few hours and costs the evening. A heavy sleep aid buys the night and costs the morning. What people want is simpler: real energy by day, real rest by night, and nothing they'll feel dependent on.
Two answers from one tradition
Ayurveda has never treated energy and calm as opposites. Both come from balance, and that thinking shapes two of our branded ingredients.
AktiveX™ supports natural vitality from within. Built on an Ayurvedic heritage and backed by clinical research, it offers an alternative to caffeine-led energy, and boosting testosterone.
Ocitum™, our standardised Holy Basil (Tulsi) extract, takes the evening. In a randomised, double-blind, placebo-controlled study, adults taking 300 mg a day for eight weeks saw a 35% reduction in serum cortisol and a 52% improvement in sleep latency. It is non-habit-forming, which matters for anything taken night after night.
Paired, they give brands a day-and-night story that shoppers grasp instantly, grounded in both heritage and data.
Test the theory at Mandalay Bay
You'll be living this brief from 28 to 30 October. Come and talk about it at booth #6023. Our team will walk you through the clinical data, dosing and format options for AktiveX™ and Ocitum™, and we'll have samples ready.
Bring your toughest formulation question. We'll bring the answers, and maybe a better plan for your own sleep that week.
