Unibar Corporation has announced the launch of its innovative EyeVedic ingredient platform.
This groundbreaking platform, designed for dietary supplements, functional foods and medical foods, combines time-tested Ayurvedic botanicals with scientific validation, providing a unique differentiation for brands launching products targeting vision support and healthy ageing.
The platform’s cornerstone ingredient, CapsiClear, is a clinically studied capsanthin extract that supports relief from dry eye and healthy intraocular pressure.
The EyeVedic line also includes the following:
- SeeXanth: a blend of Meso Zeaxanthin, lutein and Zeaxanthin blend that supports macular health and visual performance
- SeeBuck: made up of sea buckthorn extract, this product promotes healthy tear film and moisture balance
- UniGold: contains lutein, which protects against blue light exposure and oxidative stress.
"Our new EyeVedic platform helps our customers develop products which meet the growing consumer demand for natural, effective, eye health solutions," said Sevanti Mehta, President of Unibar Corporation.
"By merging Ayurvedic wisdom with rigorous scientific validation, EyeVedic ingredients will truly differentiate our customers’ brands from the rest.”
The EyeVedic ingredient platform emphasises sustainability and community engagement through initiatives that support farmers with high-quality seeds, training in sustainable practices and fair and stable income.
Unibar and its partners utilise integrated pest management (IPM) to reduce harmful pesticide use, enhancing soil health and product safety.
They also minimise reliance on freshwater and fossil fuels through precision farming techniques, cutting water use by 40-60% and implementing hybrid furnace technology to convert agricultural waste into biofuels.
To celebrate the launch of the EyeVedic Platform, Unibar is also hosting its Eye-Lympic Games to promote its flagship ingredient, CapsiClear and its support for dry eye.
SupplySide Global attendees are invited to join the Games at booth #7671 on Wednesday, October 29th, where they will blink as many times as they can to compete for a grand prize of $1000.
To amplify EyeVedic’s market reach, Unibar is partnering with Marketwell Nutrition Inc., led by industry veteran Doug Lynch.
Marketwell will drive awareness, B2B/B2C education, sales and marketing efforts to the dietary supplement, functional food and medical food segments.
"We recognise the growing demand for high-quality, science-backed eye health supplements," said Douglas Lynch, CEO of Marketwell Nutrition Inc.
"Our collaboration with Unibar allows us to leverage our extensive industry network to ensure EyeVedic reaches innovative brands and helps them bring effective solutions to market."