True Drinks Holdings, makers of AquaBall Naturally Flavored Water, (children's beverage with no sugar, preservatives, calories, or artificial flavors) has appointed food and beverage industry veteran James Greco as CEO.
Greco had previously been recruited directly by former CEO, Kevin Sherman and appointed as a Director of True Drinks. He will now takeover day-to-day operations as the Company's CEO. Kevin Sherman will retain the role of President.
Kevin Sherman, President of True Drinks, said: “The biggest challenge facing us was the ability to engage the countless opportunities before us. Having an accomplished and seasoned CEO will provide me with the time to pursue these opportunities fully.
“My singular focus has always been attracting top talent in reaching our destination. Jim's experience in preparing and bringing companies to acquisition is vital to True Drinks as AquaBall grows into this stage of development.”
Greco added: “The company has taken a number of actions that position it for rapid growth including product reformulation, new packaging and a new sales team.”
“Combined with a change in consumer attitudes toward what we feed our kids, the company is in the right place with the right product at the right time.”
Greco currently serves as President and CEO of Pilgrim Holdings, a position he has held since October 2001.
He previously served as Chief Operating Officer of Newk's Franchise. Prior to his time with them, Greco served as the CEO and President of Sbarro and CEO of Bruegger's Enterprises.
He currently serves as a director of the Palm Beach County Food Bank, as well as an operating advisor for Lincoln Road Global Management.
Greco is a member of the Connecticut and Florida bars. He earned a BA in Economics from Georgetown University and a JD from the University of Miami, School of Law. He has also completed International Studies at City University, London, UK.