True Drinks agrees AquaBall distribution in China with partner FAL Healthy Beverages
True Drinks will sell vitamin enhanced flavoured water in major cities across China
True Drinks, the US manufacturer of flavoured water, has agreed a partnership with FAL Healthy Beverages of Mascot, NSW, Australia, to represent its brands in China.
Through this agreement, True Drinks will sell its sugar free, vitamin enhanced flavoured water in multiple trade channels in Shanghai, Beijing, Shenzhen, Guangzhou and other major cities throughout China.
FAL Healthy Beverages, a distributor of natural healthy food and beverage products with offices in New Zealand, Shanghai, Mumbai and Saudi Arabia, as well as Australia, is working with Chinz International, a local Chinese distributor to expand its growth in the market.
'After attending the SIAL China trade show in June, we had a tremendous response to the brand and the need for healthy children's drinks in Asia,' said Kevin Sherman, CMO of True Drinks. 'The same issues we see in North America with childhood obesity and juvenile diabetes are developing in emerging markets, as well. We have the perfect product to hydrate kids in a healthy way.'
AquaBall is currently available in Latin America, Canada, Australia and New Zealand, and now in Asia.