Sustainability and supply chain assurance: why resilient ingredient sourcing beats sustainability slogans

Published: 23-Feb-2026

As legislation and growing consumer demand put pressure on food and drink (F&B) brands to deliver against sustainability objectives, supplier companies are no longer just making sustainability promises for branding purposes

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With decarbonisation targets and net-zero commitments in place, they are now building strong, reliable and adaptable supply chains that can survive real-world disruptions.

In practice, that means moving from broad targets to item-level insight, being able to see the climate impact of an ingredient or packaging component and comparing it against similar items in the same category.1

That’s what turns sustainability from a reporting exercise into a sourcing decision. The real unlock is comparative context: not just “What’s the footprint?” but “Does this have a higher or lower impact than comparable options in the category?”

Emma Karp (pictured), Senior Product Manager at TraceGains, reports. 

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