Functional food specialist SternLife has announced it will be showcasing three new product concepts at this year's World of Private Label Trade Show in Amsterdam on May 19-20.
The brand will be at stand 1.A39, highlighting its powder supplements for women's health and gut health, alongside protein bars with fruity cream fillings.
These concepts are designed as private-label solutions for brands and retailers seeking to expand their offerings in functional foods and dietary supplements.
SternLife also announced that three new concepts, each aligned with current lifestyle trends, will be showcased to trade visitors in Amsterdam.
Women-specific supplements for every stage of life
The demand for women-specific supplements beyond standard multivitamins is on the rise.
In response to this, SternLife says that it has introduced three new powder products for different life stages: pregnancy, menopause and post-menopause.
The pregnancy formula focuses on vital nutrients such as folic acid, iron, prebiotic fibre and DHA.
For menopause, it includes vitamins and plant extracts, such as red clover and milk thistle, to support hormonal balance and reduce fatigue.
The post-menopause vegan shake combines plant protein, creatine and a vitamin-mineral complex to promote muscle mass and bone health.
An "exciting new format" for functional fibre
The firm stated that this concept takes gut health well beyond the conventional supplement format: a powder that, when mixed with water, creates a lightly sparkling drink thanks to a subtle carbonate component.
"Fibre Sparks" combines dietary fibre, fermented plant extracts and micronutrients that support a healthy microbiome, promoting digestion and inner balance via the gut-brain axis.
The fresh, effervescent mouthfeel broadens the product's appeal beyond supplement users, thus attracting consumers who want to support their gut health through everyday nutrition.
Protein bars with a fruity edge
SternLife is enhancing its protein bar lineup with the "Fruitylicious" concept, featuring three unique flavours: Passionfruit, Buttermilk Lemon and Black Forest.
These protein bars stand out in a market dominated by nut and chocolate varieties by offering fresh, fruity fillings.
All bars boast "high protein" and "reduced sugar" labels, making them suitable for limited edition releases.
Notably, the Passionfruit bar is coated with a vegan white chocolate alternative, addressing the challenge of creating a plant-based, sugar-free option in this segment.
Lars Martensen, Product Manager at SternLife, said: "The functional food market is dynamic and diverse, as highlighted by our presence and offerings at the show — from powder supplements for women's health and gut health to protein bars with fruity flavours for active lifestyles."
Plus, the vegan white coating gives our customers a rare and unique market opportunity.
"Every concept we're presenting is ready to develop, from formulation to finished product."