PulPac welcomes the PPWR directive

Published: 12-Dec-2023

PulPac welcomes the development of the Packaging and Packaging Waste Directive (PPWR) recently adopted by the European Parliament.

The discussions that now follow between the member states and the European Council are crucial to finding a compromise with sufficient support to pass into legislation.

PulPac encourages all parties to embrace the directive's sustainability core but focus more on a technology agnostic approach for a fair and open market.

This approach fosters competition and innovation, avoiding overly complicated rules with many exceptions. PPWR could, like the SUPD, be a pivotal platform of principals that empowers EU-led innovation, job growth and improved health and safety while driving circularity in the packaging industry.  

“If governments issue too complex regulations on a product level, we see huge risks for suboptimisation. Or worst case, even blocked innovation and lost jobs in an industry that has a turnover of hundreds of millions of tons of materials annually and employs a lot of people," comments Nathalie Bödtker-Lund, Head of Sustainability & Impact at PulPac.

PulPac advocates allowing the market to balance function, cost, and impact for each solution while regulation prohibits dangerous materials.

PulPac also welcomes the PPWR efforts to ban PFAS and BPA for food or water contact. They are chemicals prone to long-term contamination throughout ecosystems with significant health risks.

Fortunately, the packaging industry is pushing for circularity and moving away from non-sustainable chemicals with massive investments into new technology – but the sheer number of packaging solutions and features needed make case-by-case product legislation very challenging.

“Especially in convenience products and food packaging, we see that recycling of renewable fibres has a systemic benefit over often fossil based-plastic reuse items in terms of achieving cost efficiency, good hygiene, and product shelf life at a low impact."

"Recycled fibre packaging uses existing infrastructure for paper waste and the environmental gains from replacing single-use plastic, such as a lower CO2 footprint."

"The reuse can model a great compliment to convenience but remains unproven on a macro scale, and it remains unclear how many times a consumer needs to reuse for the systems to work,” continues Nathalie Bödtker-Lund

PulPac looks forward to contributing to positive legislative outcomes, spearheading sustainability in packaging via innovation and ensuring a technology agnostic approach for fair competition that aligns with environmental goals while addressing the dynamic needs of industries’ and consumers’ best interests.

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