Euromed’s Andrea Zangara (AZ), Scientific Communication Adviser (pictured), explains to Dr Kevin Robinson (KSR) why scientific substantiation is increasingly important in the segment, what makes pomegranate particularly interesting for skin health and how research is moving from laboratory analysis to measurable effects in humans.
KSR: Natural origin and antioxidant properties have long been strong selling points in nutricosmetics. Why is that no longer enough?
AZ: Expectations have changed. Formulators increasingly need to demonstrate what an active ingredient does and whether the declared benefits are scientifically substantiated.
This is particularly relevant in such a fast-growing market. The global nutricosmetics market was valued at $10 billion in 2025 and is projected to reach $15.3 billion by 2031.
At the same time, an increasing number of older consumers want to maintain health and well-being for longer. Consumers are also becoming more critical of health-related messaging.
This is a small extract of the full article which is available
ONLY to premium content subscribers.
Click below to get premium content on Nutraceutical Business Review.
Not yet a Subscriber?
