Nutrition21 has announced its attendance to this year's SupplySide West expo in Las Vegas.
At the event, the functional ingredients company will showcase how its product range can support health and wellness at every stage of life.
Experts from the company will be present at booth #3565 to discuss opportunities, and visitors will be able to sample a variety of Nutrition21's health portfolio.
Putting a spotlight on nitric oxide
The company will also reintroduce its Nitrosigine ingredient, which has an all-new logo and marketing strategy that demonstrates the product's range of benefits for all ages.
The nitric oxide booster, according to Nutrition21, is ideal for consumers focused on healthy ageing and living an active lifestyle.
To educate customers and the industry on the opportunities that nitric oxide-boosting ingredients can bring, Nutrition21 has published a new white paper titled 'The magic inside: the power of nitric oxide'.
"With demonstrated ability to quickly boost nitric oxide levels, Nitrosigine can offer support in key areas such as physical performance, sexual health, cognition and cardiovascular health. With a growing number of consumers focused on healthy ageing, we believe consumers are ready to say “yes” to the power of NO (Nitric Oxide).” said Jordan Miller, VP of Marketing – Nutrition21.
Ingredients available for sampling
As well as chatting to the experts from Nutrition21, attendees will be able to sample a variety of functional foods and beverages, including:
- NitroBoost: Mixed berry beverage formulated with Nitrosigine for healthy ageing and those with an active lifestyle
- Nitrosigine: A nitric oxide-boosting nutraceutical
- Dual Boost Focus & Immunity: A citrus drink with nooLVL for enhanced focus and concentration and Zinmax for immune system support
- nooLVL: An arginine silicate and inositol combo that promotes focus and concentration
- Zinmax: A zinc picolinate solution designed to be easily absorbed by the body
- Crave Wave Hydrator: Cranberry flavoured drink with Chromax to help reduce cravings and support appetite control
- Chromax: A chromium ingredient with a high bioavailability profile
With ingredients spanning across the metabolic health, beauty from within and cognitive wellness spaces, there will be "something for everybody".
“As the industry responds to a growing wave of healthy aging consumers seeking more ways to maintain their health for today and into the future, Nitrosigine—showcased in our NitroBoost concept—helps unlock the power of nitric oxide to live your best life. Visitors can learn more about how Nitrosigine and Nutrition21’s portfolio help consumers look, feel, perform their best,” added Miller.