NutriLeads' precision prebiotic nutraceutical, Benicaros, has now broken into the Malaysian market.
This has occurred through a sales and marketing agreement with Nexus Wise, a functional ingredients supplier who operates in the region.
Benicaros is a gut and immune health ingredient which can be used in a range of applications, including functional foods, supplements and beverages.
The nutraceutical, according to NutriLeads, positively modulates the immune system, allowing it to respond faster and better when exposed to pathogens.
It also selectively increases the prevalence of beneficial gut microorganisms and their metabolites, which play a key role in promoting overall health.
The functional ingredient is upcycled from carrot pomace.
NutriLeads' CEO, Joana Carniero-Wakefield, commented: “We are excited to partner with Nexus Wise in Malaysia,”
“The company’s strong marketing and technical expertise will help manufacturers create innovative wellness solutions with Benicaros.”
“We are excited about our collaboration and eager to embark on this journey together,” said Chris Tan, CEO and Founder of Nexus Wise.
“Benicaros is a truly unique product, and I believe that through our partnership, we have the potential to make a significant impact by incorporating Benicaros into innovative health solutions.”