Zynamite receives accolade at Frost & Sullivan Best Practices Awards

Published: 16-Jul-2019

The caffeine replacement ingredient by Nektium has taken home the New Product Innovation Award

Nektium, the Spanish botanical ingredients company, has received New Product Innovation Award at this year's Frost & Sullivan Best Practices Award. The accolade recognised Zynamite, Nektium's caffeine replacement ingredient.

Zynamite has demonstrated significant ergogenic and nootropic properties, including faster reaction time and improved mental and physical performance. The product is a safe botanical and sustainable alternative to caffeine, with nutritional benefits that are superior to those of similar natural extracts according to Frost & Sullivan.

Industry recognition

The Frost & Sullivan Best Practices Awards are presented each year to companies that are predicted to encourage significant growth in their industries, have identified emerging trends before they became a marketplace standard, and have created advanced technologies that will catalyse and transform industries in the near future.

Nektium's Zynamite was recognised in the category European Sports Nutrition and Health Ingredients New Product Innovation

The annual award embraces categories covering leadership, technological innovation, customer service, and strategic product development.

Among many hi-tech solutions, the only natural product that was honoured at the event was Nektium's Zynamite in the category "European Sports Nutrition and Health Ingredients New Product Innovation".

Frost & Sullivan's industry analysts compare market participants and measure performance through meticulous in-depth interviews, analysis and extensive secondary research to identify best practices.

Highlighting the significance of new product innovation as a growth factor for companies, the analysts assess the candidates in three key areas: understanding demand, nurturing the brand, and differentiating from the competition.

Frost & Sullivan hosted its annual European Best Practices Awards Banquet at the Jumeirah Carlton Tower in London on 10 July.

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