The expo will be live for 22 hours each day and accessible at any time, on-demand for a month following the live event
Informa Markets has announced the Vitafoods Insights Virtual Expo, taking place from 10-13 May 2021.
The free-to-attend Virtual Expo will feature content and discussion aimed to inform and inspire, including webinars and speakers offering research, trends, and analysis. The event will feature data-driven matchmaking to pair visitors with exhibitors according to individual business area and goals. Peer-to-peer networking opportunities, delivered via roundtable discussions, speed networking, exchanging virtual business cards, and 1-2-1 video calls, will also be available.
Chris Lee, Managing Director, Health and Nutrition Network, Europe, at Informa Markets, said: “Expanding and evolving our leading Vitafoods Insights digital platform – our community-powered knowledge hub, driven by industry thought-leaders – the new four-day Vitafoods Insights Virtual Expo is where this content now comes to life in a virtual setting. Expect vibrant discussions and thoughtful commentary, with the latest ideas, innovations and eye-opening viewpoints presented. Born from our brand ethos of fostering connections and innovation, Vitafoods Insights Virtual Expo adds global inclusivity and accessibility too, bringing together the best nutraceutical minds in the world into one place – generating a real sense of community – where everyone can collaborate, share, and learn from each other.”
The expo will be live for 22 hours each day and accessible at any time, on-demand for a month following the live event. Regional insights will be offered at the daily APAC and EU focused discussions, covering regulations, markets, packaging, supply chain technology and future trends projections.
Each of the four days will have a different focus. Day one will focus on mental performance, including the latest ingredients to regulatory compliance and delivering finished products. The day’s roundtable will discuss the rising prominence of nootropics. Day two will focus on gut and immune health, with a roundtable discussion on the importance of investing in clinical trials, formulations and design considerations.
Day three will focus on sports and active nutrition, including discussions of the framework for health claims assessments, and discussions around products for serious amateurs. Day four will centre on healthy ageing, offering market research insights into the current wellness focus, and the alignment between healthy ageing and personalised nutrition.