Fi Europe, which will be held in-person in Frankfurt from November 30 to December 2, will implement the so-called 2G rule, aiming to ensure safety for attendants. The rule requires attendees to provide a digital EU-approved certificate proving they are fully vaccinated, or have recovered from COVID-19 in the last six months.
Additionally, the organiser's AllSecure health & safety standard will be implemented to promote hygiene and protection in the exhibition halls through various measures.
Formnext, the first trade show held under the 2G rule at the Messe Frankfurt venue, took place from the 16-19 November. Wolfgang Marzin, President & CEO of Messe Frankfurt, said: “It is fantastic to have tradeshows taking place again and for us it is important, and encouraging, to see that the 2G protocol works. Spirits are high, attendees feel safe and seem to really take full advantage of what the show has to offer. We are also seeing an increased proportion of decision-makers attending, something I have heard other event organisers are also experiencing.”
Julien Bonvallet, Brand Director at Informa Markets, said: “To have our attendees feel safe and comfortable while doing business has been a top priority for us at Informa in the last few months. Thanks to the Informa AllSecure Standards, we have recently run a lot of successful events where we saw confidence scores above 96%. Given the current situation, it was important to make the event even safer and we have therefore opted for the 2G option last week. Meanwhile, the state of Hesse proclaimed the 2G rule as mandatory. We’re incredibly pleased to be back in Frankfurt, and I am confident that this year’s event will once again be all about business, inspiration and, of course, plenty of highly anticipated face-to-face networking.”