Variolac may help manufacturers avoid ‘added sugar’ claims

10-May-2022

Arla Food Ingredients’ whey permeate is designed to increase the creaminess and milky flavour of dairy beverages and desserts

Arla Foods Ingredients has said its whey permeate, Variolac, can help manufacturers adapt to Brazil’s incoming regulations on the labelling of sugar.

Manufacturers around the world are increasingly required to include ‘added sugar’ information on their product labels. This, alongside a growing consumer awareness about nutrition, has helped ‘no added sugar’ become the fastest-growing food and drink claim globally, rising 18% per year according to Innova Market Insights.

In Brazil, food labelling regulations now require producers to include front-of-pack warning signs to inform consumers about high levels of added sugar, saturated fats, and sodium. Sugars that are naturally present in milk and dairy ingredients do not have to be highlighted however.

The legislation officially comes into force in October 2022 but products already on the market will have until October 2023 to adapt existing recipes. Healthier eating is a growing trend in Brazil.

Variolac is designed to increase the creaminess and milky flavour of products such as dairy beverages and desserts. It can also help manufacturers eliminate ‘added sugar’ completely from ingredient lists, and enable them to use ‘no added sugar’ claims as well as cleaning up labels by reducing the product’s overall number of ingredients.

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Diego Pérez Márquez, Regional Technical Support, Arla Foods Ingredients, South America, said: “Nutritional labelling helps consumers make conscious choices when purchasing food and drink for themselves and for their families. There is growing pressure ­– from regulators and from consumers – to reduce the amount of added sugar in products. With these new concepts manufacturers can meet Brazil’s recently introduced regulatory requirements and they can also apply the ‘no added sugar’ message, which can help capture the attention of new consumers.”

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