Norwegian salmon protein wins international health award
ProGo salmon protein, produced by Norwegian biomarine company, Hofseth BioCare, was named Ingredient of the Year - Weight Management
ProGo salmon protein, produced by Norwegian biomarine company, Hofseth BioCare, was named Ingredient of the Year - Weight Management during the prestigious 2016 NutraIngredients Awards in Geneva, Switzerland.
'We are honoured and delighted to have received this award, which is highly recognised in the nutrition industry. It's a testament to the quality of our product and will give ProGo a boost in the international market. In their evaluation, the judges highlighted our sustainable production, well-documented effects and a significant future market potential,' says Kai Morten Thuen, VP of Marketing and Global Sales at Hofseth BioCare.
The NutraIngredient Awards are organised by NutraIngredient.com, a world leader within product information for health foods, supplements and nutrition. The judging panel consists of independent industry experts from the food and nutrition industry worldwide.
Weight management products is a rapidly growing market. Globally, 1.2 billion people are classified as overweight, while 250 million are considered to be obese.
'In a jungle of diet and nutrition products, some more serious than others, it is important for us to get recognised for professional and scientific product development. The award is a validation from independent experts confirming that ProGo affects metabolism and leads to weight reduction. Studies have shown that, for instance, consuming 16g of ProGo during a period of 6 weeks leads to 6% reduction in BMI,' said Thuen.
The products were evaluated according to strict criteria, including the scientific quality, documented efficacy, safety, innovation, sustainability and market potential. Altogether, there were 120 registered products competing in the category Ingredient of the Year.