The global sleep market illustrates just how much today’s busy consumers are looking for a good night’s rest, Kemin says
Kemin Industries has launched DailyZz, an ingredient containing a propriety blend of naturally occurring polyphenols designed to assist a safe and natural nightly sleep.
A recent human clinical trial has shown that in one week, Kemin’s ingredient can promote better quality sleep and improve next-day functioning in healthy adults who have occasional sleep complaints.
In the 100-person study, sleep quality and daytime functioning benefits showed improvement in both objective and subjective measures. The study used multiple testing methods, including computerised performance testing and validated sleep diary surveys to evaluate the effects of supplementation on sleep and next-day performance.
Participants in the 30-day study received either 485 mg of DailyZz to take 30 minutes before bed or a placebo. Those taking the ingredient nightly showed significant improvement in their quality of sleep, as well as better concentration, reaction time and visual recall and processing. The participants taking DailyZz also showed improved judgement in a risk-taking scenario after a night of quality sleep.
“Sleep is an important part of overall health, and many people without sleep disorders are looking for ways to improve their sleep so that they can feel more rested during the day and perform better,” said Dr Michael Grandner, Director of the Sleep and Health Research Program at the University of Arizona College of Medicine and lead investigator of the study. “Our study showed that DailyZz might help some of those people meet their goals of better sleep and better daytime functioning.”
“Consumers are sleeping less hours due to increasing stress at work, obligations at home and the growing use of digital devices,” said Kim Edwards, Global Product Manager, Kemin Human Nutrition and Health. “Consumers are looking for natural, non-addictive sleep ingredients to improve their quality of sleep and feel rested in order to take on the next day, and DailyZz meets all these needs.”