Kappa Bioscience has announced its entire workforce went climate-positive from 2021 onwards. Through cooperation with Ecologi, the company is offering employees the ability to balance their carbon emissions.
“When it comes to the growing climate emergency, the data is crystal clear – and so are the voices of our management and employees,” said Dominik Mattern, VP Marketing at Kappa Bioscience. “We are committed to making an impact by forming the right partnerships to enable larger, more systemic solutions, which alone we could never achieve.”
Ecologi is a company whose mission is to help businesses lower their impact on the planet, by neutralising their carbon footprint. Dennis Hettema, Head of Business to Business at Ecologi said: “Our subscription for the planet aims to remove 50% of the global carbon footprint by 2040 by making climate action accessible to all.”
Kappa compensates each employee’s personal and professional CO2 emissions, calculated by Ecologi based on data from the World Bank and the Global Carbon Project. Kappa invests in carbon offsetting projects, including renewable energy generation, rainforest protection, and community initiatives such as providing access to clean water.
“In just four months, we have so far offset more than 250+ tons of CO2, and over 5,000 trees were planted on our behalf,” explained Mattern.
Mattern holds a certificate from the Cambridge Institute for Sustainability Leadership and advocates for a more nuanced and educated discussion about sustainability and marketing. Ecologi projects are reportedly certified at the highest international level, by Gold Standard or Verified Carbon Standard. They support the United Nations’ Sustainable Development Goals, stimulate the development of carbon reduction industry in 23 countries, and are tracked, vetted, and transparent.
“We have initiated a couple of promising programmes to pave the way for a sustainable future. Ecologi has proven how easy and affordable it can be to be climate-positive. Convenience is the magic word here because that's precisely what we need to unlock and scale healthy and sustainable living. Usually, business people don't like it when ideas are stolen, but here please do,” said Mattern.
Watch the video announcing Kappa Bioscience’s commitment to climate positivity: https://www.youtube.com/watch?v=WN7Gw4c-n_o
