The companies’ collaboration in Asia Pacific started in 2012 with China and expanded in 2018 to Indonesia
Azelis, a service provider in the chemical and food ingredients industry, has announced the extension of its distribution agreement with CP Kelco in India, Indonesia, Malaysia and Thailand.
Azelis will distribute the complete range of CP Kelco’s products, which includes specialty carrageenan, xanthan gum, pectin, gellan gum, fermentation-derived cellulose and the company’s recently launched citrus fibre. As of July 11th, Azelis will cover the company’s food products in India; in Malaysia, it will distribute food and C&I (consumers & industrials) products; and in Indonesia, in addition to the existing food partnership, Azelis will also cover C&I. As of August 1st, the distributor will cover C&I products in Thailand.
The companies’ collaboration in Asia Pacific started in 2012 with China and expanded in 2018 to Indonesia. CP Kelco offers advanced thickening, texturising, suspending and stabilising solutions through its portfolio of nature-based hydrocolloids and citrus fibre.
Richard Yin, Head of Commercial, Asia Pacific at CP Kelco, said: “Through our many alliances, Azelis has proven it’s a win to combine forces. Azelis’ significant market coverage and outstanding technical knowledge, paired with our long-lasting relationship, enable a truly robust alliance. We are confident that through this collaboration, CP Kelco will develop new opportunities, increase its customer intimacy and strengthen its market penetration.”
Laurent Nataf, CEO & President Asia Pacific at Azelis, added: “We are thrilled about this expansion of our collaboration, a great recognition of the trust and confidence our valued principal CP Kelco puts into us. Their product range is a significant addition to our portfolio in India, Malaysia, Indonesia and Thailand, giving us access to advanced solutions from a renowned, leading manufacturer. We will leverage our strong relationship with CP Kelco and our ingredient expertise built throughout the years at Azelis, particularly in China and Indonesia, to ensure fast adoption from the technical sales and application lab teams. Our goal is to be able to deliver from the start the very best service to existing and new customers while reducing complexity for CP Kelco.”