ACG, a producer of empty hard-shell capsules, has launched a global marketing campaign for its nutraceuticals business: ‘ACG loves NOTHING’. The campaign is aimed at “significantly improving nutraceutical production through collaboration and industry-leading innovation”. Through various value-added services, the company will strive for ‘zero-problem’ pharmaceutical and nutraceutical manufacturing.
Alex Robertson, CMO at ACG, said: “The messaging at the centre of this campaign is: ‘ACG loves NOTHING’ – we are putting every effort towards zero-problem production. That’s because when ‘nothing’ happens during pharmaceutical and nutraceutical production, everything runs reliably, and our customers can get the products they make to the people who need them. We will achieve this by providing the highest quality empty capsules and all the holistic advice and expertise required for seamless operations.”
Selwyn Noronha, CEO ACG Capsules, added: “The nutraceutical sector is regulated and highly competitive. Companies operating within it need a diverse range of quality capsules that help them stand out from the crowd, while also meeting demands for clean and natural products.
“Beyond exceptional products, these companies need expertise and a lifetime of targeted support to create the best nutraceuticals, ensure efficient manufacturing and guarantee regulatory compliance. With proficiency in all aspects of manufacturing from capsules to machines and protective barriers, for the last 60 years ACG has been the only company to offer this level of support, and it continues with this focus at the heart of operations.”