Veendam, The Netherlands, April 23, 2026 - Nedmag, a Dutch specialist in magnesium-based solutions, has launched Novasal Blend, a new mineral salt blend designed to make sodium reduction easier for food manufacturers. Developed as a 1-to-1 replacement for regular salt, Novasal Blend delivers a consistent 30% sodium reduction without requiring recipe changes or process adjustments, while preserving taste, functionality and ease of use.
The new product combines sodium chloride with Novasal Pure, Nedmag’s magnesium salt ingredient, creating the first ready-to-use sodium reduction salt blend on the market based on magnesium and developed specifically for direct substitution. This launch responds to growing customer demand for practical sodium reduction solutions that can be implemented quickly across multiple food categories.
Novasal Blend is aimed at food manufacturers, product developers, chefs and commercial teams in retail, food production and foodservice seeking to reduce sodium without the burden of complex reformulation. Some of the many applications where Novasal Blend can be used include bakery, dairy, soups, sauces and plant-based products as well as meat, fish and ready-made meals.
“With Novasal Blend, we are taking the next step in making sodium reduction simple and practical,” said Willem-Jan Bakker, Business Development Manager Food at Nedmag. “Food producers are under increasing pressure to reduce sodium, but they also need solutions that are easy to apply. Novasal Blend offers a direct 1-to-1 salt replacement that helps manufacturers reduce sodium by 30% without reformulation, while maintaining taste and technical performance.”
Beyond sodium reduction, Novasal Blend also offers nutritional and formulation benefits. Because it contains magnesium chloride, a source of magnesium, the blend replaces part of the sodium with magnesium helping manufacturers create products with less sodium and added magnesium. As a ready-to-use 1-to-1 salt replacement, it offers a straightforward way to lower sodium without complex reformulation, while maintaining taste, functionality and ease of use.
Novasal Blend is suitable for a broad range of food applications, including bakery, dairy, soups, plant-based, meat, fish and ready-made meals. While easily formulated into many applications, Novasal Blend is especially well suited to soups, sauces and ready meals where simple formulation and easy incorporation into existing recipes are particularly valuable.
The wider Novasal range already features in products on the market, including speculaas (traditional Dutch spiced biscuits), De Veendammer Old 50+ cheese and Mr. Kitchen’s Veggie Spread, illustrating how magnesium-based sodium reduction can work across categories while maintaining taste and functionality and, in some cases, supporting improved nutritional value or Nutri-Score positioning.
- In speculaas, the company says 40% of the sodium salt was replaced with Novasal magnesium salt to create a reduced-sodium biscuit that remains balanced, flavourful and true to its traditional Dutch character.
- In De Veendammer Old 50+ cheese, Novasal was used to reduce sodium while preserving flavor, texture and ripening quality, while also contributing magnesium.
- In Mr. Kitchen’s Veggie Spread, where traditional salt was replaced with Novasal, it helped move the products from Nutri-Score B and C to A.
“As demand grows for healthier products that still deliver on taste and quality, food manufacturers need solutions that fit into real production environments,” Bakker added. “That is exactly what we developed Novasal Blend to do. It offers a straightforward route to sodium reduction, backed by a unique magnesium source and designed for broad applicability across today’s food industry.”
The first production run of Novasal Blend has been completed and the first orders have already been placed. The product is now available for both product development and production. As with Novasal Pure, all components are sourced from the Zechstein Sea, supporting consistent quality and reliable European supply.
Groundbreaking sodium reduction with magnesium: Novasal Blend brings ease, balance and broad applicability
Novasal Blend has been developed as a balanced combination of table salt and magnesium salt for producers who want to reduce sodium without significantly adjusting recipes. It is a practical response to major food industry trends, including pressure from public health bodies, retailer targets and nutrition profiling systems to lower sodium levels in everyday foods. Additionally, the magnesium, widely perceived as a positive mineral, offers a different route to sodium reduction from more conventional replacement approaches.