DHA specialist Mara Renewables has announced Honsea Sunshine as its exclusive distribution partner in China.
The company said in a statement that the partnership will focus on the supplements and food and beverage sectors, accelerating access to its omega-3 solutions in "one of the world's most dynamic nutrition markets."
With China representing a significant growth opportunity for proactive nutrition, Mara has said that it will introduce a tailored product range specifically developed to meet local market preferences.
Honsea Sunshine brings extensive experience in the omega-3 market, strong commercial capabilities and a robust technical and quality assurance infrastructure.
"China represents an important next chapter in our mission to make high-quality omega-3 accessible to more people," said Harry Boot, CEO and Board Member of Mara Renewables.
"Our precision fermentation platform allows us to deliver exceptionally pure, sustainable DHA with market-leading sensory performance."
We will consider the specific Chinese market needs and introduce solutions thoughtfully designed for local expectations. Honsea Sunshine has a proven track record of growing sales in omega-3 and we are proud to partner with them to bring this vital nutrient to more consumers.
The agreement covers the entire Chinese market and initially prioritises the supplements and food and beverage sectors, which represent a substantial share of omega-3 demand.
Mara added that the partnership will aim to broaden adoption across additional nutrition categories.
Mr XIA Bin, General Manager at Honsea Sunshine, said: "We are excited to launch this new partnership with Mara Renewables."
"With nearly 30 years of omega-3 leadership and a sole focus on omega-3, their world-class, premium product, combined with their technical and applications expertise, makes them an important new partner for us."
Honsea Sunshine brings expertise in the market that will perfectly compliment Mara skills. Our connections and market knowledge that will enable us to quickly scale growth.