M2 Ingredients appoints Shaun Richmond as Senior Vice President of Sales

Published: 16-Jan-2024

The seasoned industry leader will drive growth and cultivate customer success in the flourishing functional mushroom market

M2 Ingredients, an innovative pioneer and leading producer of 100% certified organic, whole food mushroom powder ingredients, proudly announces the appointment of Shaun Richmond as Senior Vice President of Sales. Richmond joins M2 Ingredients with over two decades of experience within the natural ingredients industry where he has led commercial teams in both small start-ups and large multinational organisations and established a proven track record in driving growth and penetrating new markets with novel, functional ingredients that support health and wellness.

"I am absolutely delighted to join M2 Ingredients, a company whose commitment to science, sustainability, transparency and natural wellness solutions not only leads in the industry but also resonates deeply with my own personal values,” said Richmond. “The opportunity to work with a team that places such a strong emphasis on the integrity and efficacy of its products is inspiring. Together, I believe we can continue to innovate and expand in our collective mission of promoting wellness through the power of organic, functional mushroom ingredients.”

Richmond's appointment comes at a pivotal time when the global market for functional mushrooms is experiencing unprecedented growth. As Senior Vice President of Sales, he steps into a role that is both strategic and indicative of M2 Ingredients' commitment to excellence and innovation. His vision for the company includes not only bolstering M2 Ingredients' position as a market leader but also fostering a culture of innovation that anticipates and meets the evolving needs of its customers, partners and consumers worldwide. With his extensive industry knowledge, Shaun will work to bridge the gap between the scientific advancements in mushroom-based wellness and the diverse application needs of brand partners.

“Bringing Shaun into the M2 Ingredients family signals a new chapter of growth and market expansion,” said Sandra Carter, founder and CEO of M2 Ingredients. “His strategic vision and expertise will be pivotal in advancing the company's reach and ensuring that more brands can deliver the proven health and wellness benefits of our organic functional mushroom ingredients. Shaun’s proven expertise and his innovative spirit is exactly what M2 needs as we accelerate our growth and continue to set new standards in functional mushroom science and ingredients.”

To learn more about the proven benefits and market advantages of M2 Ingredients mushroom powders for your supplement, food, beverage, animal nutrition and pet health applications, visit www.m2ingredients.com, or email Shaun Richmond at: shaun.richmond@m2ingredients.com.

You may also like