LBB Specialties, has partnered with Myzel Organics to distribute its range of functional mushroom powders for functional foods and dietary supplements.
LBB will introduce the organic, non-GMO, gluten-free mushroom powders to the North American market to meet the current surge in popularity of functional mushrooms for health.
Myzel cultivates its mushrooms in Canada at its sustainability-focused facility, which the company claims is net-zero
Through the collaboration, LBB will add a range of functional mushrooms to its portfolio, bolstering its plant-based protein offerings.
This includes popular species, such as:
- Turkey tail
- Oyster
- Lion's mane
- Cordyceps
Senior Vice President of Food & Nutrition at LBB Specialties, Mike DeGennaro, commented: "The wide-ranging health benefits of the mushroom species cultivated by Myzel Organics offer our customers distinctive opportunities to develop innovative, consumer-facing products,"
"Myzel's full-spectrum mushrooms, which incorporate mycelium, enzymes, and select fruiting bodies, provide a potent array of health-supporting compounds. This versatility enables unique product positioning and messaging in the marketplace for diverse consumer benefits."
Myzel Organics' Managing Director, Markus Sadaka, added: "LBB Specialties' relationship-driven sales approach and deep market expertise make them a perfect partner to expand our brand across the USA and Canada."
"Their focus on purposeful, high-quality ingredients aligns seamlessly with our mission, driving forward our shared commitment to nutrition, wellness, and sustainability."