British flavour house JPL Flavours has announced that the Belgian-based distributor Kreglinger will be its exclusive distribution partner for flavours across the Netherlands, Belgium, France and Luxembourg.
JPL said the move would improve its ability to serve existing and new customers in Europe and "strengthen its position as a fast-growing, technology- and people-focused flavour house."
With its extensive distribution network, Kreglinger will offer JPL's top-note flavours and technical masking and modulation solutions across bakery, beverage, nutrition, dairy and savoury applications.
Alongside its full portfolio of speciality ingredients, the addition of custom flavour solutions will enable Kreglinger to help customers with new product development (NPD) and existing product development (EPD), optimising taste in reduced-sugar products and improving the taste of products with active ingredients.
Laura Al-Azzawe, Sales Director at JPL Flavours, added: "This strategic partnership with Kreglinger marks a significant milestone for JPL Flavours' international growth strategy and will enable us to service new and existing European customers, without compromising on the speed and creativity that we are known for."
"As a private family business, with honest and traditional business practices, it was critical that we chose a partner whose culture and outlook aligned with ours."
Wim Arnouts, CEO of Kreglinger, added: 'It was clear on meeting the team that JPL Flavours prides itself on being independent, which resonates with us as one of the last independent distribution companies for speciality ingredients in the European market."
This partnership allows us to broaden our speciality ingredients portfolio and offer our customers access to JPL Flavours' bespoke flavour solutions and highly creative, trailblazing, customer-centric ways of working.