The "NutraFocus" presentations at the in-Vitality event, held in conjunction with Making Cosmetics, are set to reveal a profound and unified shift across the nutraceutical industry. This year’s technical presentations are not merely about ingredients; they are a collective declaration of a new, transformative era of wellness. This paradigm is powered by a non-negotiable commitment to science, ethical sourcing, and a holistic approach to health. The presentations will showcase how industry leaders are moving beyond marketing hype to provide verifiable solutions that resonate with a professional and discerning B2B audience.
As Italy commands a substantial 26% to 29% share of the European food supplements sector , this event serves as a critical European hub. The 20-minute presentations are elevated beyond simple sales pitches, acting as a crucial platform for companies to demonstrate their scientific authority and market expertise. From groundbreaking clinical studies to transparent, vertically integrated supply chains, the narratives from the stage will reflect a sophisticated understanding of a market that demands authenticity and efficacy.
The three pillars of a modern industry
The companies presenting this year reveal a collective industry movement defined by three core pillars:
- Evidence-based efficacy: Scientific validation, robust patent portfolios, and clinical research are no longer a marketing claim but a fundamental business philosophy. Companies like Sabinsa, with over 503 international patents, and Indena, with more than 700 scientific studies, are setting a new standard for ingredient credibility. Ashwagandha KSM-66, which is backed by 24 human studies, demonstrates the power of a single, highly-researched ingredient. The presentations will provide formulators with the data and proof they need to build consumer trust.
- Vertical integration and traceability: In a market demanding transparency, leaders are taking control of their supply chains from "farm to shelf." Sabinsa's model, which integrates raw material cultivation and manufacturing, provides "unparalleled transparency and speed" by eliminating the risk of adulteration. Similarly, Nating Italia emphasizes its "controlled and guaranteed supply chain" that begins with the selection of cultivated fields in Italy. This commitment to provenance is a direct response to a market demanding authenticity.
- Holistic, targeted solutions: The industry is moving from selling single ingredients to offering multi-component, condition-specific formulations that address complex health challenges. Distributors and service providers like Lehvoss, EMGI, Eurosyn, and Amita HC are acting as strategic partners, curating and distributing portfolios that provide solutions for specific market needs, from metabolic health to cognitive function.
The NutraFocus will take place at the Theatre 2 on the 20 of November, each of the 20-minute presentations is expected to provide a deep dive into a company’s core expertise and strategic vision.
Register now on www.in-vitality.it and enhance your knowledge, in-Vitality takes place at Fiera Milano 19 - 20 November.