Gnosis selects Gencor as its exclusive US distribution partner for its Rhodiola bioactive, LANDKIND Pure Salidroside

Published: 18-Sep-2024

Delivering sustainable rhodiola with clinically backed salidroside through fermentation

Gencor is thrilled to announce its recent partnership with Gnosis, which will provide U.S. customers with the first and only fermented salidroside bioactive with clinical data supporting its efficacy in sports nutrition. Rhodiola (rosea or crenulata), well-known for its impact on performance and energy levels, has been a botanical used in natural products for centuries, with salidroside, Rhodiola’s most studied bioactive, playing an essential role in its efficacy. Due to its increasing demand, Rhodiola species are threatened by overharvesting. They were added to the Convention on International Trade in Endangered Species (CITES) list of Wild Fauna and Flora to ensure sustainable harvest and trade.

LANDKIND® Pure Salidroside is crafted through an innovative fermentation process that bypasses the need to harvest the endangered Rhodiola species. Through the fermentation process, LANDKIND® Pure Salidroside offers a sustainable source of Rhodiola with consistent purity, all while being inherently CITES compliant.

“We are incredibly proud to add Gnosis’s sustainable, ethical, and clinically backed rhodiola bioactive to our sports nutrition portfolio,” said R.V. Venkatesh, Co-Founder and Managing Director at Gencor. “We are passionate about providing groundbreaking ingredients with human clinical data to meet and exceed the needs of today’s and tomorrow’s consumers.”

LANDKIND® Pure Salidroside is the first and only ingredient in a recent clinical study that demonstrated its effectiveness in enhancing oxygen uptake during exercise at 60mg/day.

“We selected Gencor as our partner because of their expertise, longevity, and honorable reputation in the industry,” said Nicole Lemus, Gnosis by Lesaffre Director Americas. “At Gnosis, we believe that promoting well-being is as important as preserving our environment, a principle that begins with our production techniques. We are deeply passionate about preserving this botanical species and understand its great potential for human health. Through fermentation, we’ve ethically developed the most studied and main bioactive, salidroside, in a convenient, consistent nutraceutical for sports and active nutrition.”

LANDKIND® Pure Salidroside is suitable for capsules, tablets, powders, and more. It is Halal-certified, vegan, and gluten-free. For more information, please visit GencorPacific.com.

 

Relevant companies

You may also like