Joint discomfort in pets is on the rise. In fact, 52% of dog owners report that their furry friend experience some sort of joint pain.1
Although even healthy pets can experience everyday wear and tear on their joints, one of the most common causes of chronic pain in pets is osteoarthritis (OA), which is likely to affect up to two out of every five dogs.2
In tandem, there is a societal shift from pet ownership to “pet parenting” whereby consumers “humanise” their companion animals.3
Together, this has led to a surge in demand for pet health solutions that proactively manage joint health and help to keep animals active and comfortable.4
For brands who want to tap into this growing area, ingredient choice is essential.