CREATEA will unveil a concept beverage called Mighty Mango, a 12-oz RTD canned beverage that will feature the health and performance benefits of creatine and mental energy via two scientifically validated ingredients.
It will also feature innovative natural caffeine, non-sugar sweetener and flavour components responding to leading lifestyle trends in the beverage market.
This new concept product expands on the successful XPO NRG concept beverage showcased at SupplySide 2024.
CREATEA will be available to sample at multiple locations on the SupplySide Global show floor.
According to Joey Savage, CEO of Savage Nutra and CREATEA’s formulator, this year’s project built upon the success of XPO NRG with some new goals.
“Creatine has been a hot ingredient in the sports nutrition market for its muscle performance benefits for years."
"With this formulation, we wanted to break creatine out of that box for a more mainstream audience and highlight some of the other health benefits it can offer."
"Glanbia’s CreaBev is an innovative form of creatine that is ideal for beverages, allowing beverage formulators to achieve soluble and stable creatine formulations with less degradation,” he said.
Ben Kane, President of PricePlow and CREATEA Project Coordinator, added: "As creatine gains recognition not only for muscle strength but also for brain health, its combination with Zynamite S positions this concept at the forefront of performance innovation."
"Zynamite S from PLT Health Solutions is redefining what mental energy can be, with two remarkable clinical studies completed in the last year backing performance that people can feel in just 30 minutes."
"It is also made from mango leaves, which inspired our flavour concept,” he said.
Asked what was different about this year’s innovation and production process, Kane explained: “For SupplySide 2024, we set out to prove what’s possible when competitors put differences aside and collaborate, showcasing how a host of branded ingredients from across the industry can unite to deliver broad health benefits and elevate the category as a whole."
"For CREATEA, we focused on the same innovation goal but wanted to more closely emulate the product development process you see in the industry – including cost considerations."
"The formulation you see in CREATEA Mighty Mango could go straight to market,” he said.
Savage also stated: "This year we wanted to take a more 'natural' approach to things."
"We wanted natural flavours and sweeteners to be one of the main differences between this year's and last year’s products."
Other featured ingredients in CREATEA include SweetVantage, a branded natural sweetener ingredient developed by NNB Nutrition.
Also included is InnovaBean, a branded natural alternative to synthetic caffeine produced by NutriScience Innovations.
CREATEA will be available to sample throughout the SupplySide Global floor at both sampling stations and at collaborator booths. Three separate kiosks located in Lobby B, C and F will be delivering the beverage throughout the show.