In recent years, consumers have become increasingly focused on the holistic experience of the products they choose. Whether it is spurred by changing needs, interest in innovative trends or simply personal enjoyment, people are looking for new experiences. In the dietary supplements market, several factors affect consumer experience, with one of the most important being delivery format.
When looking at the delivery formats of the supplement’s market, there are the traditional formats, which include conventional tablets, capsules, liquids, and powders and then there are the experiential formats, which include gummy, soft chew, lozenge, & oral-dissolving tablets. Traditional formats are estimate to account for 53% of the US Market. However, the growth Pre-Covid (2.0%) and Post-Covid (0.6%) is not as substantial as the growth the market is showing the experiential dose forms. With a growth of 17.1% Pre-Covid and 6.5% Post-Covid, it is clear consumers are looking for these formats in the market and these formats are setting a precedence for innovation moving forward.
When looking for a partner who can bring your experiential products to life, Catalent’s innovative dose formats and experience can help. Visit Catalent in Booth 3171 to experience what’s next in chewable supplements.