FruitSmart has identified rising demand for fruit juice and botanical combinations as a major new trend in the healthy beverage space, and will highlight its capability to blend them at Natural Products Expo West (8-10 March 2023).
Usage occasions for fruit juice are changing, with consumers increasingly viewing it as a permissible indulgence, and looking for new experiences. They are also seeking out products with additional wellness benefits, a need that micronutrient-rich juices are able to meet, particularly if fortified with other healthy ingredients. Mintel has highlighted functional benefits as a possible key to growth in the juice and juice drinks market.
Meanwhile, in an increasingly stressful world, consumers are turning to natural ingredients for self-care, with the global botanical-infused drinks market predicted to grow at a CAGR of 6.4% over the next ten years.
The positioning of fruit juices has undergone a fascinating journey
By formulating with botanicals, juice manufacturers can meet multiple needs, offering benefits such as energy and stress reduction, as well as novel flavours.
Working with 31 fruits, FruitSmart is a leading producer of juice concentrates and Not From Concentrates. It also has access to a wide range of botanical extracts, vegetable powders and flavours through its sister companies, Shank’s and Silva International.
At Natural Products Expo West, the Washington State-based company will highlight its capabilities to blend juices with botanicals, as well as other ingredients. Beverage concepts on show at the company’s booth (#N1447) will include:
- An immunity drink combining apple, raspberry, cherry and blueberry juices with turmeric, ginger, acai and vanilla extracts
- A blend of apple and beetroot juice with red and black pepper
- A raspberry smoothie with protein and fibre
Also showcased will be FruitSmart’s extra-crunchy apple chips, and a cranberry and apple fibre biscotti cloaked in a white chocolate and cranberry frosting.
Wayne Lutomski, President of FruitSmart, said: “The positioning of fruit juices has undergone a fascinating journey. They were once seen as the ultimate health product, before concerns about sugar content and ultra-processing removed a little shine from the halo. In the new phase of their evolution, we’re going to see more products that combine a novel experience with sought-after wellness benefits. Blending juices with botanicals is a great way to meet this need and FruitSmart is the ideal partner to help you do it. We have the expertise and the resources to combine juices with botanicals, juices with flavours, juices with vegetable powders, and juices with other juices.”