Bio-gen Extracts’ TruBeet® has been named Ingredient of the Year – Sports Nutrition at the NutraIngredients Asia Awards 2026, marking a significant industry recognition for the company’s clinically researched and standardised beetroot ingredient.
The award comes at a time when sports nutrition is broadening beyond the traditional athlete, with consumers increasingly seeking solutions that support performance, endurance and an active lifestyle.
TruBeet® has been developed for this evolving market.
A patented beetroot extract standardised to dietary nitrate and polyphenols, TruBeet® combines formulation flexibility with a growing body of human clinical research conducted on the branded ingredient itself.
Built for where sports nutrition is going
Beetroot is already well established in performance nutrition. TruBeet® differentiates itself by bringing greater standardisation and a progressively expanding research programme to the category.
Human studies with TruBeet® have examined its role in exercise performance while subsequent research has explored vascular function and arterial response across different levels of dietary nitrate supplementation.
More recently, the clinical study has investigated TruBeet® alongside caffeine, one of the most widely used ingredients in contemporary sports and pre-workout formulations, evaluating vascular responses when the two are consumed together.
Taken together, the studies reflect a clear progression in the science, from performance to broader physiological measures that are increasingly relevant to modern sports and active nutrition.
For brands and formulators, this is particularly important as the category expands from competitive athletes to runners, cyclists, gym-goers and consumers seeking to remain active and support their active lifestyles across age groups
From scientific relevance to industry recognition
The NutraIngredients Asia Awards recognise innovation and excellence across the nutrition and health industry, with entries assessed for factors including scientific merit, innovation and market relevance.
TruBeet® being named Ingredient of the Year – Sports Nutrition provides important industry recognition of Bio-gen Extracts’ approach to developing a more defined and research-led beetroot proposition.
“We are extremely proud to see TruBeet® recognised as Ingredient of the Year – Sports Nutrition. From the beginning, our ambition has been to build more than another beetroot ingredient. We have focused on standardisation, safety, relevant human research and understanding how TruBeet® can address the evolving needs of sports and active nutrition. This recognition reinforces that journey and our commitment to continue advancing the science behind the ingredient,” said Salman Mehkri, Head of Business Development, Bio-gen Extracts.
The award also reflects Bio-gen Extracts’ broader commitment to developing ingredients that combine natural origins with standardisation, scientific substantiation and practical relevance for global product developers, creating a differentiated platform for the next generation of sports and active nutrition products.
