BGG Group has appointed Christian Artaria as the company's Global Chief Marketing Officer (Global CMO), effective immediately.
Artaria is a seasoned pharmaceutical and nutritional industry expert who acquired a wealth of business and product management experience during the last 18 years.
'Christian Artaria brings a depth of business and marketing experience that will be a perfect complement to the global growth strategy of BGG Group,' said Chunhua Li, Chairman and founder of BGG Group. 'The addition of his marketing experience enhances our ability to explain BGG’s expanding product range to our customers globally.'
Before becoming BGG Group’s Global CMO, Artaria held a number of senior management and executive positions in sales, business development, licensing, ingredient development and, most recently, marketing. Artaria holds a Master of Science degree from Milan Polytechnic and specialises in business management, strategy and marketing (SDA Bocconi, INSEAD).
'It's an exciting time to be joining BGG Group, with company growth consistently hitting double digits for years and attaining an international reputation for quality ingredients,' said Artaria. 'I look forward to helping BGG Group in establishing an even stronger corporate identity globally.'