Artificial intelligence (AI) has burst onto the scene in recent years with a significant proportion of manufacturing and product-based industries now using it to optimise their workflows. This trend can certainly be seen in the nutraceutical space, as ingredient developers, supplement providers, marketers and quality testers have all begun to jump on the bandwagon to improve their operational functionality.
Because AI technologies are highly flexible, they can be used in a range of contexts. Therefore, companies should determine where this technology may benefit their business and how it might be incorporated to get the most out of it. To discover more about how AI can optimise the day-to-day activities of those working in the nutraceutical industry, Annabel Kartal-Allen spoke to PIPA’s VP of Science & Customer Success Catarina Abreu, and LEHVOSS Nutrition’s Head of Brands and Marketing, Teresita Rudà.
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