Symrise introduces health active solutions and concepts at Vitafoods Europe

Published: 30-Apr-2024

The company will exhibit at booth D106, showcasing novel health active solutions that support gut health and immunity, healthy ageing and metabolic health

Symrise, a company specialising in developing functional food ingredients to bolster health and wellbeing, is exhibiting its product range at Vitafoods Europe 2024 in Geneva, Switzerland. 


New health active solutions

At Vitafoods, Symrise will introduce a novel prune juice concentrate from its diana food portfolio with a minimum sorbitol guarantee. To investigate the health benefits of this prune juice concentrate, the Guangdong Provincial Hospital of Traditional Chinese Medicine and the Guangdong University of Technology conducted a clinical trial in partnership with Symrise, involving 38 volunteers with functional constipation.

After two weeks' consumption of the product, results suggested that this prune juice concentrate, at a low dose of 15 ml, plays a role in supporting normal bowel function and activity, as well as improving quality of life1.

In addition to the diana food portfolio, Symrise is launching a coconut water powder with a minimum potassium guarantee that supports normal muscle function for consumers with active lifestyles.


Six concepts addressing key health benefits

Symrise is also showcasing six innovative concepts developed thanks to its expertise as an augmented flavour house. They contain health active solutions as well as nutritious ingredients, flavour, or taste balancing solutions:

  • HappyBelly Shot: An on-the-go concept for digestive health and wellness that showcases Symrise’s novel prune juice concentrate2 from its diana food portfolio.
  • GutBalance+: A gummy supplement supporting gut health. This on-trend format promotes gut microbiota modulation3 through a formulation combining Prebiocran cranberry polyphenols with probiotics from Probi – to maintain the balance of the intestinal flora4.
  • VitaPop: A food supplement in gummy format to help support immunity with a great-tasting combination of antioxidants and a natural source of vitamin C from acerola juice powder2. The formula of VitaPop includes a blend of health active ingredients from various berries – including aronia, elderberry and acerola – that naturally contain polyphenols, anthocyanins, and vitamin C.
  • HydraBoost: An alternative to classic sports drinks or electrolyte waters, which often contain high levels of sugar and artificial dyes. It features natural vitamin C from acerola juice powder2, contributing to a normal energy-yielding metabolism. It also delivers a natural source of potassium from Symrise’s new coconut water powder2 to support normal muscle function. 
  • ProRecharge: A protein bar concept to maintain mobility and immunity for an active lifestyle. This concept features a natural source of vitamin C from acerola2 as well as Collaful, a sustainable 3-in-1 hydrolyzed solution from chicken featuring collagen, chondroitin sulfate and hyaluronic acid. It also contains probiotics from Probi and provides functionality coupled with great-tasting, on-the-go convenience.
  • GlucoZen: A dietary powder drink with chromium to naturally support normal blood glucose levels and metabolism regulation. This concept also features Appl’In, a clinically supported apple polyphenols and phlorizin solution5, as well as on-trend apple cider vinegar as an active ingredient2.

To taste Symrise's concepts, visit the team at Vitafoods Europe 2024, booth D106.



1  Li et al., 2024, in press
2  As part of the diana food™ portfolio
3  Lessard-Lord et al., NPJ Biofilms, 2024
4  Based on a letter from the competent French authorities (DGCCRF) on the use of the term “probiotics” as the name of a category of substances characterizing food supplements
5  Prpa, Emily J., et al. “Apple polyphenol-rich drinks dose-dependently decrease early-phase postprandial glucose concentrations following a high-carbohydrate meal: a randomized controlled trial in healthy adults and in vitro studies.”The Journal of Nutritional Biochemistry 85 (2020): 108466.

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