Swedencare expands the ProDen PlaqueOff brand with Soft Chews

Published: 21-Mar-2024

ProDen PlaqueOff contains a clinically proven seaweed ingredient known for its oral health benefits

Swedencare, a company specialising in pet care products, proudly presents ProDen PlaqueOff Soft Chews, the latest addition to our popular and growing brand. 

This move into the European Soft Chews market comes alongside the recent launch of NutriScience WelliChews Soft Chews.

Like the other ProDen PlaqueOff products, these Soft Chews are powered by A.N ProDen, a clinically proven seaweed ingredient known for its oral health benefits. 

ProDen PlaqueOff Soft Chews are produced internally by Vetio UK, giving Swedencare control over the production process and guaranteeing uninterrupted quality.

Katarina Klein, International Product Manager at Swedencare, commented:  “Soft Chews is a rapidly growing segment that has gained immense popularity in the market. Pet parents appreciate the ease of giving their pets a small treat, and the soft texture is highly enjoyed by both dogs and cats. We believe that this segment will continue to expand, especially as pet parents increasingly seek natural, healthy, and functional treats.”

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