Swedencare expands the ProDen PlaqueOff brand with Soft Chews

Published: 21-Mar-2024
Ingredients

ProDen PlaqueOff contains a clinically proven seaweed ingredient known for its oral health benefits

Swedencare, a company specialising in pet care products, proudly presents ProDen PlaqueOff Soft Chews, the latest addition to our popular and growing brand. 

This move into the European Soft Chews market comes alongside the recent launch of NutriScience WelliChews Soft Chews.

Like the other ProDen PlaqueOff products, these Soft Chews are powered by A.N ProDen, a clinically proven seaweed ingredient known for its oral health benefits. 

ProDen PlaqueOff Soft Chews are produced internally by Vetio UK, giving Swedencare control over the production process and guaranteeing uninterrupted quality.

Katarina Klein, International Product Manager at Swedencare, commented:  “Soft Chews is a rapidly growing segment that has gained immense popularity in the market. Pet parents appreciate the ease of giving their pets a small treat, and the soft texture is highly enjoyed by both dogs and cats. We believe that this segment will continue to expand, especially as pet parents increasingly seek natural, healthy, and functional treats.”

  • Companies:
  • Swedencare
See more

You may also like

Ingredients

Swedencare's dog soft chew, ProDen PlaqueOff, gains Vetinary Oral Health Council seal of approval

Read more
The supplement, which contains Swedencare's A.N ProDen seaweed ingredient, is designed to control plaque and tartar in dogs

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    What consumers want: fuelling flavour innovation in functional beverages As consumers seek to improve their health and well-being with their diet — without having to change their habits — interest in functional beverages is set to continue reports Chris Whiting, European Category Development Manager at Synergy Flavours
  2. Mushroom and botanical identity testing reveals the top 20 ingredients to 'watch out for' Some nutraceuticals such as ashwagandha, valerian root, lemon balm, lion's mane and reishi mushrooms, were all identified as at high risk of adulteration and contamination
  3. Modernising Ayurveda: transforming traditional remedies for global markets Recognising the benefits of making Ayurveda more accessible and palatable from a manufacturing and consumer perspective has helped to fuel development in the nutraceutical sector, reports Dr Rahul Aware, Senior Manager, Process Technology and Support, at ACG Engineering
  4. Vitafoods announces relocation to Barcelona in 2025 After 26 years in Geneva, the global nutraceutical event Vitafoods is set to relocate to Barcelona in 2025 following extensive feedback from visitors and exhibitors
  5. Rousselot Rousselot offers a comprehensive range of premium products and solutions, from functional gelatins to collagen peptides. Our expertise enables us to assist you in designing collagen-based dietary supplements that meet holistic well-being or more targeted health needs, as well as innovative, consumer-friendly delivery formats. Reaching further together.

Upcoming event

Vitafoods India

5–7 February 2025 | Exhibition | Mumbai See all

You may also like

Ingredients

Swedencare's dog soft chew, ProDen PlaqueOff, gains Vetinary Oral Health Council seal of approval

The supplement, which contains Swedencare's A.N ProDen seaweed ingredient, is designed to control plaque and tartar in dogs
Ingredients

Swedencare and zooplus team up to bring pet nutrition supplements to the European market

Zooplus will expand the reach of Swedencare's complete supplement product line designed for pet health and nutrition to 30 more markets throughout Europe
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

What consumers want: fuelling flavour innovation in functional beverages

As consumers seek to improve their health and well-being with their diet — without having to change their habits — interest in functional beverages is set to continue reports Chris Whiting, European Category Development Manager at Synergy Flavours
Ingredients

Somato: breakthrough natural sleep support now Alkemist Assured

The Alkemist Assured designation is a mark of excellence, awarded only to products that demonstrate exceptional quality standards through a rigorous verification process.
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Top five nutraceutical trends and products to look out for in 2025

The popularity of dietary supplements and nutraceuticals to enhance health and wellness is showing no signs of slowing down. In this highly contested environment, the ability to future-scan the latest trends and evolving market demands will enable your product to take centre stage
Ingredients

Plant-based alternatives: new approaches to price parity

More and more consumers expect plant-based alternatives to deliver high-quality eating enjoyment at fair prices
Ingredients

Mitsubishi Gas Chemical reveals gut health, healthy ageing and brain health among top nutraceutical trends to watch in 2025

Mitsubishi Gas Chemical (MGC) has identified three pivotal trends that will define the industry in 2025: gut health, healthy ageing and brain health
Subscribe now