Functional drinks brand, FHIRST, is adding a new Lemon Lime variant to its gut lovin’ range of all-natural, zero-sugar living sodas.
Building off FHIRST’s unique gut lovin’ formulations, the lemon-lime offers a healthier alternative to currently available soft drinks with this flavour palette on the market. The zesty flavour option has been introduced to maximise summer sales opportunities.
Lemon Lime joins FHIRST's launch trio - Cherry Vanilla, Ginger Mandarin and Passion Fruit - and will be available via its website and Amazon from 8th April. RRP £2.20/330ml can.
Independent retailers will be able to purchase initially via CLF, Cotswold Fayre and Greencity, with more to follow.
The brand, which is on a mission to deliver great-tasting, guilt free sodas that support gut, immune and brain health, is the only functional soda globally to contain both probiotics and prebiotics.
Each can delivers a combination of 2 billion living probiotic cultures, 5g of prebiotic plant fibre and added zinc, with no added sugars or sweeteners.
It’s also the only functional soda on the market to be backed by science, with cultures that reach the gut. An independently commissioned study[ii] proved that over 90% of FHIRST’s living cultures are stable, survive, and effectively reach the gut.
No other ‘better for you’ soda has been able to claim this to date, and is thanks to the brand’s unique microencapsulation process that facilitates maximum probiotic release of cultures.
FHIRST’S proposition is aimed at gut health enthusiasts and health aware consumers who are seeking the very best in healthy, functional beverages.
FHIRST creator, Steven Van Middelem, says: “Now more than ever before, consumers are searching out healthier soft drinks options with a particular focus on those offering functional benefits. We believe FHIRST is uniquely placed to capitalise on this increased consumer interest.”
