Why joint health is fundamental to athletic performance

Published: 14-Mar-2024

92% of athletes actively seek methods to alleviate pain, while 48% attempt to enhance recovery after intensive exercise

The journey towards optimal athletic performance involves more than just rigorous training and skill development; it requires a foundation of robust joint health. 

Sportsmen, who constantly push their physical boundaries, understand the importance of maintaining healthy joints for achieving peak performance and sustaining overall fitness.


Defining healthy joints for flexibility and fitness

Healthy joints are intricate systems comprising bones, cartilage, synovial fluid, ligaments, and tendons. A staggering 49% of consumers believe that the ability to move freely and easily defines good joint health.

For athletes, this definition goes beyond anatomical considerations; it is about achieving pain-free movement and overall well-being.

Importance and Impact of Joint Health for Sportsmen:

For athletes, the relentless demands of their training and competition naturally subject their joints to strenuous and repetitive stresses.

The significance of maintaining optimal joint health cannot be overstated, as it’s intricately tied to achieving flexibility, injury prevention, and the successful realisation of fitness goals. 

Recent statistics reveal that 48% 2 of individuals prioritise the freedom to move without discomfort, shedding light on the imperative need for proactive joint care within the athletic community.

The resilience and adaptability of joints play a pivotal role in shaping an athlete’s precision in movements, their capacity to absorb impact, and the swiftness of their recovery. 

The intense pressures exerted by competitive sports and demanding training regimens underscore the absolute necessity for thorough joint care – which is why most turn to supplements.

Through a rheumatologist-supervised consumer study on 50 athletes conducted by Activ’Inside, it was found that when it comes to dietary supplements, almost 92% of athletes actively seek methods to alleviate pain, while 48% to enhance recovery, and 44% to optimise sports performance - recognising that the foundation of these aspirations lies in the holistic health of their joints.


Sustaining flexibility and fitness through nutrition and supplements

While consumers may have been less proactive about joint and bone health in the last twelve months, a shift is evident in their dietary choices. 

Approximately 34% 3 of consumers actively seek nutritional supplements focused on enhancing bone and joint health, indicating a rising demand for specialised solutions catering to the unique needs of athletes and active individuals. 

Based on the same consumer study, it has also shown that 53% of athletes are not satisfied with the joint supplements they have already consumed. Ingredients such as turmeric and collagen which are known to benefit joint health don’t fully meet their high standard.


Introducing AiFlex’inside™: a joint health solution for sportsmen

In response to the growing demand for efficient joint health solutions, Activ’Inside introduces AiFlex’inside – a meticulously formulated supplement containing meadowsweet, a patented saffron extract and vitamin C. 

This targeted formula not only addresses existing joint concerns but also proactively promotes mobility, catering specifically to the needs of athletes and individuals with active lifestyles.

Scientifically proven efficacy

AiFlex’inside incorporates a patented saffron extract, supported by a unique clinical ex vivo study showcasing a 25% reduction in inflammation of chondrocytes, the cells responsible for cartilage. 

This research substantiates its effectiveness in tackling joint issues. Additionally, the formulation includes meadowsweet, known for its proven pain-reducing properties and vitamin C which contributes to collagen formation for the function of cartilage.

Furthermore, a rheumatologist-monitored open trial involving athletes supports the formula. The outcomes affirm a notable reduction of 42% in discomfort through a daily intake of 100mg over two months, positioning AiFlex’inside as a reliable solution for individuals aiming for optimal joint health.


Official recognition and user affirmation

Pending claims from EFSA and strong user endorsements highlight AiFlex’inside as a standout solution, with 82% of athletes expressing reduced exercise challenges. 

Recognised as more efficient and rapid in action than rival products by 8 out of 10 consumers, AiFlex’inside emerges as a versatile and forward-thinking formula, addressing specific concerns backed by scientific evidence. 

It’s an ideal and reliable choice for sportsmen seeking holistic joint care to enhance their performance and overall well-being.


Interested to learn more about AiFlex’inside™? Tune into the company's webinar on the 21st March, 9:30am GMT.

CLICK HERE TO SIGN UP and discover why you should incorporate the formula in your next food supplement. Don't miss the opportunity to revolutionise your approach to joint health and well-being with AiFlex’inside


(Sponsored content)

You may also like