The innovator’s guide: Your blueprint for developing standout nutraceuticals

Published: 6-Nov-2025
Ingredients Finished Product

More than ever, consumers are taking a proactive approach to their health and well-being—driving major opportunities for innovators. But with trends moving fast and the competition fierce, how can you redefine the whitespace and stand out from the crowd?

To help spark new ideas and inspire you, Lonza Capsugel has created a new eBook that explores insight-led approaches to opening up fresh markets and opportunities.

Download today to discover:

  • Key growth areas in consumer health for 2025—and beyond—driven by emerging consumer priorities and market data
  • Exclusive expert insights from Shelby Linville, Associate Director, Global Product Marketing, Lonza Capsugel, on how to stand out by meeting rising demand for both supplement performance and sensory innovation
  • Advanced delivery technologies that can give your products the competitive edge  

Download here

  • Companies:
  • Lonza Capsugel
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Ingredients

Three ways to capture today’s joint health consumers

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Shelby Linville, Associate Director, Global Product Marketing, at Lonza Capsugel, explores how science-backed innovations and consumer insights are transforming the joint health supplement market for those seeking to maximise their healthspan

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Ingredients

Three ways to capture today’s joint health consumers

Shelby Linville, Associate Director, Global Product Marketing, at Lonza Capsugel, explores how science-backed innovations and consumer insights are transforming the joint health supplement market for those seeking to maximise their healthspan
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Future-proof your nutraceuticals with insights from an industry expert

The nutraceutical market is evolving at an unprecedented pace, fuelled by heightened health consciousness, deeper consumer education, advancing scientific research, an ageing population, and younger, more proactive consumers. In fact, one in four people worldwide now take dietary supplements daily or almost every day<sup>1</sup>. As such, the opportunity to disrupt the industry with purposeful innovation is immense. However, with fierce competition and fast-moving consumer trends, innovation isn’t just an advantage—it’s essential for success
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Everyone’s innovation journey is different. That’s why Lonza Capsugel’s concept-to-market Innovation Services are tailored to each partner’s unique business needs and goals—see how in these real-world case studies.
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