The innovator’s guide: Your blueprint for developing standout nutraceuticals

Published: 6-Nov-2025
Ingredients Finished Product

More than ever, consumers are taking a proactive approach to their health and well-being—driving major opportunities for innovators. But with trends moving fast and the competition fierce, how can you redefine the whitespace and stand out from the crowd?

To help spark new ideas and inspire you, Lonza Capsugel has created a new eBook that explores insight-led approaches to opening up fresh markets and opportunities.

Download today to discover:

  • Key growth areas in consumer health for 2025—and beyond—driven by emerging consumer priorities and market data
  • Exclusive expert insights from Shelby Linville, Associate Director, Global Product Marketing, Lonza Capsugel, on how to stand out by meeting rising demand for both supplement performance and sensory innovation
  • Advanced delivery technologies that can give your products the competitive edge  

Download here

  • Companies:
  • Lonza Capsugel
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Three ways to capture today’s joint health consumers

Read more
Shelby Linville, Associate Director, Global Product Marketing, at Lonza Capsugel, explores how science-backed innovations and consumer insights are transforming the joint health supplement market for those seeking to maximise their healthspan

Trending Articles

  1. NutriLeads’ Benicaros chosen for new LOAM prebiotic fibre formula The award-winning carrot-derived prebiotic boosts gut and immune health in LOAM’s new six-in-one fibre supplement, created to help close the global dietary fibre gap
  2. MediNatura New Mexico recalls nasal sprays due to microbial contamination The company is voluntarily recalling all lots of ReBoost Nasal Sprap, including ClearLife Allergy Nasal Spray, as the product has been found to contain yeast, mould and microbial contamination
  3. Akay Bioactives champions regenerative farming and tech-enabled traceability Akay Bioactives is redefining responsible environmental stewardship in the botanical ingredients industry through regenerative agriculture, next-generation traceability, and vertically integrated supply chains. With a commitment to transparency, traceability, and reduced environmental impact, Akay Bioactives' initiatives are rooted in science and driven by purpose
  4. Activ’Inside launches beauty from within nutraceutical, Celluvine The patented nutricosmetic formulated with grape extract, CoQ10 and vitamin C has been shown to reduce body fat and cellulite in a real-world study
  5. Plant-based omega-3s offer similar benefits to marine-derived iterations, review notes Ahiflower oil-derived SDA is converted into EPA in the body, offering similar joint, brain and gut benefits to traditional fish oil

Upcoming event

Vitafoods India

11–13 February 2026 | Exhibition | Mumbai See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Three ways to capture today’s joint health consumers

Shelby Linville, Associate Director, Global Product Marketing, at Lonza Capsugel, explores how science-backed innovations and consumer insights are transforming the joint health supplement market for those seeking to maximise their healthspan
Ingredients

Future-proof your nutraceuticals with insights from an industry expert

The nutraceutical market is evolving at an unprecedented pace, fuelled by heightened health consciousness, deeper consumer education, advancing scientific research, an ageing population, and younger, more proactive consumers. In fact, one in four people worldwide now take dietary supplements daily or almost every day<sup>1</sup>. As such, the opportunity to disrupt the industry with purposeful innovation is immense. However, with fierce competition and fast-moving consumer trends, innovation isn’t just an advantage—it’s essential for success
Ingredients

The innovator’s playbook: Case studies on turning ideas into impact

Everyone’s innovation journey is different. That’s why Lonza Capsugel’s concept-to-market Innovation Services are tailored to each partner’s unique business needs and goals—see how in these real-world case studies.
Manufacturing

Lonza introduces first USDA organic certified capsule made in North America

New Organicaps capsule helps brands meet rising consumer demand for organic supplements
Ingredients

PhytoGaia and Perfect (China) form partnership to use TocoGaia in cosmetic products

This strategic partnership reinforces PhytoGaia's position as a leader in palm phytonutrients
Ingredients

NuAxon Bioscience reveals new study results backing BioTurm over generic curcumin

The results of a bioavailability study validated the ingredient's efficacy over generic curcumin without the use of piperine, potentially reducing costs for supplement manufacturers
Finished Product

MediNatura New Mexico recalls nasal sprays due to microbial contamination

The company is voluntarily recalling all lots of ReBoost Nasal Sprap, including ClearLife Allergy Nasal Spray, as the product has been found to contain yeast, mould and microbial contamination
Subscribe now