As 2025 draws to a close, Clasado Biosciences is reflecting on a landmark year that underlines the accelerating importance of prebiotics in health and nutrition product innovation.
The prebiotic category has experienced remarkable growth throughout 2025, with new prebiotic products launched across a spectrum of categories, from functional beverages and sports nutrition to everyday wellness supplements.
Clasado believes this surge in commercial activity reflects growing consumer understanding of the gut microbiome's role in overall health and signals a maturation of the prebiotics market as it moves from niche ingredient to mainstream innovation driver.
Reflecting this maturation, the global prebiotics market is projected to grow at a compound annual growth rate of almost 15% to 2030, according to Grand View Research, while Google Trend data for global consumer ‘prebiotic’ searches shows continual growth from 2020 to 2025.
Marking a highly successful year for Clasado, the prebiotic specialist's ingredient, Bimuno GOS, secured Gold at the NutraIngredients USA Awards in the Sports Nutrition category, followed by Silver in Immune Health and Bronze in Digestive Health at the Natural Choice Awards 2025.
Perhaps most significantly, 2025 saw Bimuno GOS surpass 125 scientific publications, further strengthening its position as the most comprehensively studied galactooligosaccharides (GOS) prebiotic available to formulators.
This milestone was driven by two particularly noteworthy studies: research published in Metabolites demonstrating bifidogenic efficacy at ultra-low doses of just 380 mg daily and a Nottingham Trent University study showing that Bimuno GOS supports gut barrier integrity and immune health in athletes during high-intensity exercise in challenging conditions.
2025 has also seen Clasado engaging at key industry events, including SupplySide Global, Vitafoods Europe and Asia, Probiota Europe and Americas and the Nutraceuticals Europe summit.
Per Rehné, CEO at Clasado, commented: "2025 has been an exceptional year for our team, especially in areas of collaboration and partnership. This year reflects a fundamental shift in how the health and nutrition industry views gut health."
"For years, prebiotics lagged behind probiotics in consumer awareness; many people simply didn't understand what prebiotics were or how they supported health. However, the market is telling us a very different story now."
"We have already seen major global brands increasing the launches of prebiotic-containing products during the last several years and 2025 has brought explosive growth in the prebiotic functional drinks category."
"This sends a clear signal to formulators about where the future of microbiome modulation lies."
"Consumers are making it abundantly clear that gut health is a key priority and they're seeking products backed by credible science."
"From ultra-low dose formats that work in compact capsules to performance-focused sports nutrition products, the science behind Bimuno GOS continues to open new possibilities for brands and formulators."
"As we look ahead, we see tremendous opportunity for prebiotics to play an even more central role in addressing the health challenges that matter most to consumers."
The combination of commercial recognition and scientific advancement positions Clasado strongly as the health and nutrition industry continues to prioritise evidence-based ingredients that deliver measurable benefits.