The global workout supplements market, which was valued at USD $17.61bn in 2023, is continuing on its course of rapid expansions, with forecasts predicting it will reach $36.38bn by 2030, according to Coherent Market Insights.
This soar in popularity is likely due to the increasing public awareness on health and how supplements can benefit their workout routine, while promoting wellness and shorter recovery times.
Consumers are keen to reach their fitness goals faster and more effectively, and workout supplements can assist them with this in a number of ways.
Protein supplements prove popular
A particularly strong area of growth is protein supplements to build muscle mass, as well as pre-workout supplements to boost energy levels during exercise.
Online distribution and celebrity endorsements is also powering the usage of supplements.
Plant-based solutions now a priority
The desire for plant-based supplements is also skyrocketing in the global workout supplements market due to the increasingly common consumer preference to supplement with vegan and organic products.
Collagen for anti-ageing and joint health
Another key factor to the growth of workout supplement popularity is collagen. Supplementation with collagen can assist in building strong bones, muscles and joints, as well as improving skin health and the appearance of wrinkles.
The most popular supplement form is currently powders, as they are convenient to consume and easy to dose.
