What is clean label and why does it matter?

Published: 24-Mar-2026
Manufacturing

Clean-label nutraceuticals are transforming capsules from simple delivery formats into transparent, sustainable symbols of trust — driving industry growth while challenging brands to innovate throughout formulation, sourcing and scale

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The nutraceutical industry is thriving. Valued at $463.5 billion in 2025, it is forecast to reach $762.3 billion by 2035 at a CAGR of 5.1%.

This growth reflects several key drivers, including ageing global populations, an increasing preference for proactive health solutions and the rising “food as medicine” trend.1

Underpinning these shifts is consumer demand for safe and effective clean-label wellness products. 

Jnanadeva Bhat, Vice President of Research and Development, and Payal Sahu, Lead, Research and Development, at ACG Capsules, report. 

Clean label: powering the next phase of nutraceutical growth

Once considered to be a niche preference and marketing buzzword, clean-label products have become a core industry standard. 

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