Trace Minerals, America’s number one selling trace mineral, liquid magnesium and performance nutrition brand according to SPINS, announces the addition of Charles “Chuck” Walkley as chief operating officer (COO).
With more than three decades of experience in the CPG industry, Chuck has the proven ability to build and scale brands. As COO, Walkley will oversee the daily operational functions of Trace Minerals.
“As we look forward to further growing Trace Minerals in 2024 and beyond, Chuck’s role will be crucial in helping us reach and exceed our goals,” said Matt Kilts, CEO of Trace Minerals.
“With extensive industry knowledge, experience and relationships, Chuck is sure to be a valuable addition to our leadership team.”
Walkley brings a unique blend of business expertise to Trace Minerals, with firsthand experience building high-performing management and sales teams, setting corporate vision, leading sophisticated manufacturing operations, elevating brand equity and more.
Most recently, he served as COO for CocoVibe, the nation’s leading supplier of tropical concentrates and purees.
Before that, Walkley was CEO for New Whey Nutrition, COO for Tampico Beverages Inc. and vice president of sales for Vermont Pure Springs. He has also held positions at Quaker Oats Company and Pepsi Cola Company.
“I am fully aligned with Trace Minerals’ mission to help people remineralise their bodies and live healthier and fuller lives,” said Walkley.
“As I embark on this new role, I will leverage my expertise to support the company today and drive continued growth in the coming months and years.”
Trace Minerals aims to help people remineralise their bodies and achieve and maintain an ideal level of trace minerals.