Sweegen takes a stand against mislabelling practices in the sweetener industry

Published: 28-Nov-2023

Sweegen, the global leader in wellness ingredient and taste modulation technologies, is addressing the pressing issue of mislabelling within the stevia industry, specifically concerning Reb M stevia sold under false claims intentionally

Sweegen is the primary producer of the highly sought-after non-GMO Bestevia® Reb M, made with a proprietary clean bioconversion method. Through independent testing, the company has determined that certain third-party Reb M products sold to food and beverage companies under label claims of “Reb-M 95%,” “Bioconversion Reb-M 95%,” or “Stevia (Organic) Extract Reb-M 95%” are not made through extraction or bioconversion.

These false claims have significant implications for stakeholders, including food and beverage companies, consumers, and the stevia technology community.

Food and beverage companies are confronted with significant challenges arising from mislabelling, particularly the erosion of consumer trust and brand reputation. The authenticity of products is paramount to maintaining consumer confidence and loyalty, and any discrepancy between product labelling and actual content can significantly undermine trust. For companies that prioritise transparency and integrity, the risk of reputational damage is particularly acute if their products become associated with false claims. This underscores the critical importance of accurate labelling practices in preserving the trustworthiness of brands.

Protecting Consumer Rights through Transparency and Honesty.

Consumers rely on accurate food labelling for making informed choices, especially when it comes to health-related decisions. False claims can lead to misjudgment, and consumers may unknowingly consume products that don't meet their dietary preferences or health needs.

Some consumers may choose products made through specific processes for environmental sustainability or naturalness. False claims undermine consumers' ability to make choices aligned with their values.

Respecting and Protecting Intellectual Property (IP).

Sweegen places a high value on IP and innovation on its high-purity Bestevia Reb M made through bioconversion within the stevia technology community. The company is committed to upholding the integrity of its IP and respecting others' innovations. By and large, Sweegen is dedicated to IP protection, ensuring a fair and competitive landscape and encouraging continued advancements in sweetener technologies.

Reiteration of Reb-M Patent for Non-Alcoholic Applications.

Sweegen emphasises its patent rights, particularly regarding its Bestevia Reb M for non-alcoholic applications. The company upholds its patents and ensures that its non-GMO Bestevia Reb M innovations are appropriately recognised and protected. Sweegen believes in fostering a climate that rewards genuine advancements and respects the IP rights of all industry stakeholders.

Offering Authenticity Testing for Reb-M Samples.

To further enhance transparency and provide assurance to the food and beverage industry, Sweegen is extending an offer to test all Reb-M samples for authenticity. This initiative aims to assist companies in verifying the integrity of their stevia products and reinforces Sweegen's commitment to maintaining the highest stevia quality standards in the industry.

Mislabelling on purpose threatens market differentiation and creates confusion about investing in cutting-edge technologies. Innovators in the industry risk losing their competitive edge if competitors intentionally make false claims about similar products. Recognizing and rewarding genuine innovations becomes crucial in fostering a marketplace that values and encourages technological advancements. Ensuring accurate labelling practices is not only a matter of compliance but also fundamental to sustaining a fair and competitive market landscape.

Continued Investigation into Adulterated Reb-M.

Sweegen is actively investigating reports of adulterated Reb M originating from China and entering the U.S. and EU markets directly or indirectly. The company is committed to thorough research and plans to collaborate with relevant authorities to report findings to U.S. and EU customs. Sweegen is determined to address any issues related to product authenticity and maintain the highest standards in the stevia industry.

Sweegen takes a stand against mislabelling practices in the sweetener industry

In addition to consumer trust, regulatory compliance is a central concern for food and beverage companies. Regulatory bodies establish specific guidelines and standards for labelling food products, especially those incorporating novel ingredients such as stevia produced through various methods. Companies found to violate these regulations may face legal consequences. Adhering to established guidelines is a legal imperative and key to ensuring consumer safety and maintaining the industry's integrity.

It is essential to note that bioconversion stevia holds the advantage of claiming non-GMO verification. Sweegen believes that accurately labelling products as bioconversion stevia aligns with regulatory approval and provides consumers with clear information about this innovative sweetener's unique characteristics and benefits.

False claims undermine the scientific integrity of the industry. Accurate representation of research and development is crucial for advancing knowledge within the community.

Sweegen remains steadfast in its commitment to innovation, transparency, and consumer safety. The company will continue collaborating with industry stakeholders, regulatory bodies, and customs authorities to uphold the highest standards in producing and labelling stevia products.

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