Ready-to-use organic tahini launches at Whole Foods

Published: 17-Feb-2017

Rushdi Foods introduces pure, vegan, high-protein mayonnaise alternative

Rushdi Foods Industries launched Mighty Sesame Co., a creamy, patent-pending tahini condiment in a ready-to-use, squeezable bottle.

The high-protein, organic and vegan spread just landed in 26 Whole Foods supermarkets in New York in January.

Mighty Sesame Co. tahini is a healthy, superfood-derived mayonnaise alternative, made from just a single ingredient: sesame.

“Mighty Sesame Co. is the best alternative to egg-, dairy-, or mayonnaise-based dressings and dips,” says Metalya Sivan, Marketing Manager for Rushdi Foods. “It’s healthy, vegan, rich in vitamins and minerals, and a good source of plant protein. Rushdi produces the product according to the highest safety standards.”

Mighty Sesame Co. is organic-certified by the USDA, and health-conscious consumers love its versatility. They can use the pure, smooth tahini in a range of recipes and options, without turning to preservatives, sugar, salt, or any artificial ingredients. The all-natural, clean-label product can be incorporated into dressings; or squeezed into smoothie blends to add a boost of protein and minerals.

Consumers also love the long shelf-life of this wholesome, tasty tahini. And while many spreads and dressings contain artificial preservatives and other ingredients, Mighty Sesame Co.’s next-gen tahini is unadulterated by any additives. Rushdi took this ancient ingredient, retained its high nutrition properties, and developed a whole-seed sesame tahini made from just one ingredient.

“Vegetarians, vegans, gluten-free consumers, and parents wanting to provide healthier plant-based options for their kids are always seeking alternatives to egg- or dairy-based dressings, dips, and spreads (such as mayonnaise). The creamy texture of Mighty Sesame Co. tahini provides consumers with a multipurpose choice that’s perfect for an active, busy lifestyle.”

Just two tablespoons of Mighty Sesame Co. tahini provide 6g of protein and 12% of daily calcium intake, making it ideal for vegans/vegetarians.

Rushdi developed a patented, automatic processing method to provide Mighty Sesame Co. its unique smooth texture, making it ready-to use without additional ingredients and allow it to blend easily with any flavor or extract, in a range of dishes from savoury to sweet.

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