Plant-based colours can give plant-based products the edge

8-Jun-2020

Clean-label colours are key to differentiation in the increasingly competitive plant-based market, according to GNT Group

The EXBERRY Coloring Foods supplier has launched new resources on its website to highlight the importance of colour in vegan-friendly meat, dairy, cheese and fish alternatives.

GNT has also produced an animated video charting the rise of plant-based food and drink – as well as the evolution of colours – through recent decades.

With many consumers now reducing or eliminating animal products from their diet, plant-based alternatives are experiencing phenomenal growth in demand.

As of last year, annual global sales of plant-based meat substitutes had grown by an average of 8% annually since 2010. The plant-based beverage market, meanwhile, grew approximately 33% each year between 2014 and 2019.

With more options on the shelf than ever before, it is vital that plant-based food and drink products deliver a fresh and appealing appearance. In this health- and ethics-driven category, consumers are motivated to demand clean-label, plant-based ingredients.

EXBERRY offers the widest range of Coloring Foods on the market, helping to ensure that plant-based meat, dairy, cheese and seafood alternatives deliver the visual impact desired.

In addition, EXBERRY Coloring Foods are made from fruit, vegetables and edible plants and without any chemical solvents, ensuring they are 100% vegan-friendly and support clean and clear labelling.

Maike Frerichs, who leads GNT’s plant-based category team, said: “We are heading toward plant-based 2.0, with manufacturers reformulating their products to meet modern consumer expectations."

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"As such, using plant-based colours for plant-based products has never been more important. EXBERRY Coloring Foods offer a future-proof solution, helping to deliver an ideal appearance while maintaining clean and clear labels.”

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