Laird Superfood Original Creamer, featuring marine ingredient Aquamin, distributed in North America by Stauber, won the 2017 CPG (consumer packaged goods) Editor’s Choice Award for best Alternative Food and Beverage at SupplySide West 2017.
The Annual SupplySide CPG Editor's Choice Awards recently recognised innovative products launched by CPG companies within the last year.
Stauber, the North American distributor of the multimineral marine ingredient, submitted Laird Superfood Original Creamer for the Alternative Food and Beverage category, where the product competed against Frill USA, Loving Earth, Mooala, and Up Mountain Switchel.
“We’re extremely humbled and excited to be recognised by SupplySide for what we feel is a groundbreaking product. In addition to being delicious, Laird Superfood Original Creamer is also incredibly versatile with its ability to enhance coffees, teas, smoothies and even food."
"Consumers from all walks of life have embraced our line of products and retailers are beginning to stock Laird Superfood Creamers based on this demand,” said Luan Pham, Chief Marketing Officer for Laird Superfood, Inc.
“Our broader mission is to help our customers become the best version of themselves. We believe this goal can be achieved through the delivery of sustained energy that our products offer.”
Laird Superfood Original Creamer was developed by big wave surfer and fitness guru, Laird Hamilton. Its unique recipe was perfected during three decades of trial with the goal to optimise coffee by utilising healthy fats (MCTs), virgin coconut oil and Aquamin, a calcified sea algae that supports bone health, to deliver energy sustainment hours beyond a regular cup of coffee.
“Partnering Aquamin and Laird Superfood has been a perfect match as both companies are passionate about sustainably sourced ingredients that provide viable sources of energy,” said Greg Berthomieu, VP of Strategic Partnerships at Stauber Performance Ingredients, Inc.
“By adding calcium along with 70 other trace marine minerals, Aquamin shines as a key ingredient in Laird’s award-winning creamer.”
Aquamin is a unique marine multimineral complex providing bioactive calcium, magnesium and 72 other trace marine minerals, for the fortification of food, beverage and supplement products.
Aquamin is derived solely from seaweed harvested off the coast of Iceland where the seaweed absorbs trace minerals from the surrounding seawater.
The award-winning ingredient is exclusively distributed in North America by Stauber Performance Ingredients, Inc.
