Taiyo presents a new raw coffee bean ingredient with a wide range of applications and positionings
Functional WGCP (whole green coffee powder), derived from raw coffee beans using a patented technology, improves both mental focus and concentration for up to 6-8 hours, helps to reduce and stabilise blood glucose levels and can act as an appetite suppressant.
Compared with coffee extracts, WGCP powder contains caffeine and a wide variety of other valuable coffee bean components, such as chlorogenic acids, antioxidants, minerals and dietary fibres.
This natural raw coffee bean ingredient delivers sustained caffeine realease: whereas caffeinated beverages such as coffee or energy drinks often provide a short-term peak of heightened alertness, Taiyo’s WGCP offers a continuous supply of caffeine for a period of 6-8 hours — without the associated side-effects of jitters, a rapid heartbeat and the well-known “boom and bust” phenomenon.
Conventional energy drinks have often been criticised for their immediate caffeine boost and subsequent period of fatigue.
Because of its sustained caffeine release, WGCP is suitable for “natural” and “gentle” energy products. And, as well as “concentration” or “endurance and performance” positionings, it can also be marketed as a weight management ingredient owing to its appetite suppressing effect.
Benefiting from excellent technological properties, manufacturers can incorporate WGCP into a variety of food formulations, such breakfast cereals, oatmeal, granola bars and drinks, and dietary supplents such as protein powders, shots or capsules.
Developed in collaboration with physicians, WGCP’s efficacy has been demonstrated in clinical studies and, as the ingredient is vegan, free from gluten and non-GMO, it meets current consumer demands.
Taiyo processes the coffee beans using a patented technology to retain the raw material’s valuable components.
WGCP is available as a powder from Robusta and Arabica beans, which differ in terms of their caffeine content. For products requiring a stronger effect, Taiyo also develops variants that are further fortified with caffeine.